The top 10 languages cover 80.8% or about 3.8 billion people. Web users are four times more likely to purchase from a web site that presents the information in their native tongue. Site stickiness is doubled when the site is in their own tongue. At present, well over 50% of all online sales take place outside of the United States. Source: InternetWorldStats.com
The global information and technology sector has fueled tremendous growth and wealth creation around the world. In a relatively short time, technology players from software and technology expertise, to wireless and telecommunications companies have moved quickly across borders to establish leadership positions in emerging economies.
The market for startup companies in these emerging economies, while challenged in the short term, will produce a new breed of international, global entrepreneurs with sound multinational business models driven by adaptability.