How we work with you: We first assess what exactly we need to communicate in terms of commonly used sales models, e.g., PAS (Problem - Agitation - Solution). Where in the sales cycle the video fits in (cf., Rackham's SPIN model). What differentiates you from your competitors. What are the hard and soft differentiators, which likely objections we can deflate on the spot, even if he is not in a position to buy at present, what is the one thought (the USP principle) that we want to embed and be remembered 2 months from now.

What is the procedure and how long will it take: We use existing sales materials and discussions to create a script of video detailing voice over, shots, animations etc. Once script is approved, we come to your site, if applicable, to shoot video and stills. Because the exact shots were already planned in the script, shooting usually takes less than a day with minimal disruption to your business. The footage is edited with added English and other language voice over, animations, transitions, stills as required — typical turnaround with approvals and changes is about 10 days. The finished movie is first mounted on a server in a password-protected location for your approval and sign off. Final approved movie can be mounted on your server or on ours.